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You may want to update the lighting as well. Take pictures of the rooms, then post the pictures on social media and show them to friends and family to start attracting clients. For tips on getting funding to grow your business, keep reading!

This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. Together, they cited information from 15 references. It also received 15 testimonials from readers, earning it our reader-approved status. Learn more Create a business name.

Home Staging Business Advice-Getting Your Phone to Ring Easily!

You can come up with something unique to your concept or just use your personal name. If you use a concept name then keep it relevant to your industry. You want a name connected to the ideas of home and design. Whatever name you choose will need to be heavily publicized in real estate offices, among builders, art shops, mortgage brokers, and anyone else who might use your services. Draw up a budget.

This will be preliminary at best until you get a better idea of your area's real estate market and client needs. Start-up costs for home staging are usually low, but regardless if you ask your bank for a small business loan or not, plan on a few items from the beginning. Expect some costs for early marketing such as business cards, frequent travel, advertising space in local publications, and possibly web hosting.

Canvas the area contractors for painters, plumbers, electricians, etc You mostly will be working with what's on site at a home, but sometimes you may need an assist. Keep in mind this will factor into what you charge the homeowner. Print a business card. You probably want this done at a local print shop or office store. You can ask them about other items to get your business logo on such as pens, magnets, note pads, etc The major items to have on the cards are your business name, your own name, and contact info.

You should have at least a phone number you can easily be reached at, an e-mail address you check frequently, and possibly a website. These items can be relatively inexpensive if you cut back on extra embellishments such as fancy fonts, glosses, special paper, etc Conversely, spending some more on the display sometimes appeals to customers.

Strike a balance. Create a schedule of charges. This will be what you charge clients for your services. Set your rates to cover your total business costs plus a reasonable profit. You can look at the SBA for financing ideas if you think more funding will be necessary for decorating. Also this will help with registration if you want to build a larger office with more employees. In these cases you will have to rent furniture and other decorations, so having some extra money on hand would help.

If you're doing the work initially yourself then you may need to pay the contractor first even if you're charging the homeowner later. Create a website. This is a good idea with modern technology's advantages. The website can make contact smoother between clients and you plus showcase your work with photos--even video.


  1. A Matter of Trust.
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  3. The Courtship of Sarah McLean (The Courtship Series Book 1).
  4. How to Start a Home Staging Business | Architectural Digest.

You can try free website creators if you know how to use them. If you do not know how to program webpages, consider budgeting extra for a professional website creator to do it for you. Do consider if you have any friends, family, or colleagues that are good at web design that might do this in exchange for you staging a room for them or similar service.

Starting a Home Staging Business

Make sure whoever designs the site helps keep the page high in popular search engines. Look at consumer reports for home buyers. You want to get a sense of what potential buyers are looking for in their homes. This could vary quite a bit by neighborhood. You want to get sense of consumer tastes. Think about asking people close to you what they would be interested in seeing for a new home--especially if a friend or family member is actually in the market. Contact local real estate offices. You can do this to either see if they want to hire you as a stager, or at least get information on potential clients.

Get permission to put your business card or a small sign with your name and contact information on an early display when you do them. This will showcase your skills for the realtor and customers in addition to perhaps getting the realtor's reports on buyer interests and referrals. Write for the community realty publications. Many cities have a local real estate publication or might allow a contribution on matters of decoration in the local newspaper.

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Look up the real estate publication's submission guidelines, and do the same for the newspaper regarding contributions. Contact the appropriate editor saying something such as: "I am a local home stager, I would like to write for your publication about my strategy for making a room look warmer. If they are not taking any submissions then you should move onto another venue.

Contact reliable contractors in the area. Ask the realtors you network with about cleaners, repair crews, painters, and other similar workers they recommend to homeowners when trying to improve a house for sale.

For example, if you find a painter that is fast and can do large homes, but is too costly, you may not get many customers when you start-up with no established reputation. On the other hand, a handyman that has a reputation for cheap, safe, and efficient electrical work might be useful if you need to alter lighting in a room.

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How to Become a Home Stager for Less Than $

Set up good resources for home decor. This means being able to pull in props, furniture, art supplies, and the like to supplement whatever you might be lacking when encountering a client's home. These are going to be shops that will be more useful with quick turn-around items than some of the more involved repair shops. You might let these local shops know you plan on using them regularly.

Perhaps introduce yourself to their manager or owner by saying, "I'm starting a local home staging business and would like to make use of your furniture for empty room situations. Also look into renting a storage facility to keep supplies you purchase and don't rent so you can reuse them for multiple jobs.

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Move furniture. This is probably among the more demanding aspects of staging on a regular basis. Moving furniture can involve a lot of heavy lifting, has a major impact on the spacious feel of a room, and has a high risk of you damaging something valuable of the homeowner. Different strategies can be employed to make rooms feel more open and comfortable including grouping furniture away from walls, making sofas and armchairs into more cozy units, or adding a bookcase or dresser to a room.

Add lighting. Generally the problem in most rooms is a lack of lighting, so adding fixtures or bulbs with more wattage is necessary. However, sometimes the lamps in place cannot handle bulbs with more wattage, so replacing them may be necessary.

Business Overview

In this event, if this situation was not already covered under your work contract, you will need to ask the homeowner for authorization. If the homeowner resists then you can simply give them the recommendations for lighting additions to different areas and let them decide how to proceed. Change colors.